Chef Leo Martinez set out to elevate his food truck brand, reflecting his passion for blending street food classics with high-end, globally inspired cuisine. He wanted something bold and adventurous—something that captured his culinary spirit. Inspired by the fearless journeys of spice traders, I sought to infuse the brand with rustic elegance, bridging the raw, earthy essence of those who live off the land with the refined sophistication of Chef Leo’s elevated cuisine.